Our strategy

Our objective is to be the world’s leading and most respected international bank.

Our purpose is to be where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfil their hopes and dreams and realise their ambitions.

We have developed a long-term strategy that reflects our purpose and distinctive advantages:

  • A network of businesses connecting the world: HSBC is well positioned to capture the growing international trade and capital flows. Our global reach and range of services place us in a strong position to serve clients as they grow from small enterprises into large multinationals
  • Wealth management and retail with local scale: we aim to make the most of opportunities arising from social mobility, wealth creation and long-term demographic changes in our priority growth markets. We will invest in full-scale retail businesses in markets where we can achieve profitable scale

The international flow of goods, services and finance continues to expand, helped by the development of technology. Of the world’s top 30 economies, we expect those in Asia, the Middle East and North Africa to grow about threefold by 2050.
This growth is bringing millions of people into the global middle class, especially in Asia. Meanwhile, the world’s population aged 60 and above will more than double from less than one billion in 2015 to more than two billion by 2050.
HSBC is one of the few truly international banks. We have an unrivalled global presence with access to more than 90 per cent of global GDP, trade and capital flows. Our network connects faster-growing and developed markets. We have a diversified universal banking model that supports a strong capital and funding base, reduces our risk profile and volatility, and generates stable shareholder return. These are distinctive competitive advantages.
Further information about HSBC’s strategy  is available on our corporate website. Please note this is English language only.

Our ability to connect customers across the world remains central to the bank’s strategy today

Stuart Gulliver, HSBC Group Chief Executive